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Yevgen Zolotkovski, Sales Director Flexible Packaging Paper at the Koehler Paper Group, represented the company at the largest packaging trade fair in Russia and Eastern Europe. He demonstrated the advantages of paper over plastic as a packaging material.
"We must face the challenges posed by the glut of plastics as a global community," said Yevgen Zolotkovski, Sales Director Flexible Packaging Paper at the Koehler Paper Group. It was at RosUpack 2019 in Moscow, the biggest packaging trade fair for Russia and eastern Europe, that he gave a talk on the advantages of using paper as a packing material as opposed to plastic.
Paper as a sustainable packing material
"Paper is a product of renewable raw materials," he stated. "Oil, which is the basis of plastics, cannot be grown". In his talk, Zolotkovski also spoke of the huge disparity in the recycling rates for paper and plastic. While the percentage of plastic that is recycled is in single figures, with the rest being burned or sent to landfill, for Germany alone the recycling rate for paper is over 75 percent. What's more, paper can recycled many times.
Some 500 companies from 33 countries exhibited at the fair. Almost 19,000 visitors from 53 countries and 78 regions in Russia attended the fair. Likewise, the talk, hosted by Koehler together with trading partner Polo Handels AG, was very well attended. It was evident from the questions and discussions following Zolotkovski's presentation that in Russia, too, the subject of the disposal of plastic is becoming increasingly important.
Sustainability awareness rises in Russia
"Awareness of sustainability and recycling has risen significantly in Russia," said Wilhelm Massegg, Vice President of Polo Handels AG. "Local and regional brand owners, users and politicians were at the talk. They all want to solve these urgent problems." What's more, according to Massegg, the Russian manufacturers naturally want to gain a foothold in the European market and so, to this end, topics relating to sustainability, recycling and waste prevention were discussed intensively.
For Koehler and Polo, it was an exciting experience, during which Koehler was once more confirmed for having acquired Polo as a partner for the eastern European and Russian market. Zolotkovski noted something, which was already clear to Koehler: "Polo has a very good network over there." At the same time, the company not only offers packing paper but also machinery designed specifically to work with it, which is of great importance owing to the distinct characteristics of paper as a raw material.