Sustainable watch roll made of Koehler Paper premium recycled paper earns nomination

The award is intended for both startups and established companies, and is awarded in 14 categories, including Architecture & Tiny Houses, Beauty & Personal Care, Fashion, Interior & Lifestyle, Consumer Goods, New Materials, and Packaging.

Koehler Paper recycling paper makes environmentally friendly watch roll a reality

How can we provide customers with a unique unboxing experience? By making sure the packaging is absolutely eye-catching. Needless to say, there are no limits to creativity in the service of this goal, and a collaborative project between Koehler Paper, Mühle-Glashütte, Langebartels & Jürgens, and creative agency Lehanka is proof of that. Koehler Paper came up with the idea of producing environmentally friendly, luxury packaging made from 100% recycled paper and designed to contain a high-quality watch. Meanwhile, Lehanka redesigned the packaging for the luxury watch brand, creating a unique unboxing experience for customers as a result. So how do the project partners view the idea? Five words: “sustainable premium packaging par excellence”

Nominated for the Green Product Award “Packaging” category

1,362 competitors from 40 countries applied for the 10th anniversary of the Green Product Award. Then, after being reviewed in terms of design, innovation, and sustainability, the best submissions were nominated, with the sustainable watch roll for a special edition for the launch of the Mühle-Glashütte TITAN S.A.R. Mission-Timer securing a nomination in the Packaging category. “Our goal was to develop a solution for Mühle-Glashütte’s premium watch that would be made 100% with Koehler Paper sustainable recycled paper. And in order to make sure that no material mix would be used, even the pillow was embedded in paper,” says Lehanka Kommunikationsagentur GmbH Managing Director Kai-Uwe Lehanka. Public voting for the Green Product Award winners is scheduled to end on January 22, 2023.