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The CIIE (China International Import Expo) trade fair has been held annually in Shanghai/China since 2018. Koehler Paper was represented on site by Song Yi's team (Koehler Paper Shanghai and Amazing Team in China) with the environmentally friendly Blue4est® thermal paper, the flexible packaging papers of the NexFlex® product line and the high-quality recycled papers from Greiz/Germany.
The CIIE trade fair was open for six days at the beginning of November. The Blue4est® thermal paper at the Koehler Paper booth attracted particular interest among the visitors and the media. A highlight was the live promotion on November 9, 2022, which was broadcast on Chinese television CCTV. The platform, built just for the three-and-a-half-day presentation of new products, was huge. Out of a total of more than 3000 exhibitors, only about 100 companies were selected for the event, including Koehler Paper with its innovative Blue4est® thermal paper. In addition, Shanghai Media Group also organized a television interview about the environmentally friendly Blue4est® thermal paper. In China, such appearances in public media have a great resonance, which is why the participation in the CIIE was a great success.