NORMA Uses Koehler Paper Packaging Paper for Cream of Wheat and Rice Pudding

NORMA, a chain of discount grocery stores in Germany, France, the Czech Republic, and Austria, has recently taken an important step towards greater sustainability: Effective immediately, select convenience products from its private label will be packed in a remarkably innovative and recyclable paper product made by Koehler Paper: “Koehler NexPlus® Advanced.” This product is heat-sealable, features an oxygen and oil barrier, and is grease-resistant, ensuring that it can reliably protect the products inside it while remaining highly recyclable. In fact, the paper’s recyclability has been verified in conformity with the Cepi standard, confirming its value as an environmentally friendly alternative to conventional plastic packaging. The products were manufactured by Frießinger Mühle.

NORMA has set itself concrete goals when it comes to packaging: First of all, to reduce unnecessary packaging material. To this end, the company's private label packaging is being analyzed in detail and the necessity of packaging material is being reviewed. Secondly, the use of environmentally friendly materials is being evaluated for all packaging. The goal is to conserve resources along the entire value chain – from production to sales. The packaging paper is not just ideal for convenience products, but also shows the kind of potential that paper has when it comes to its use as a packaging material. High recycling rates, certified supply chains, and the use of renewable raw materials make paper the ideal choice for recyclable packaging.